Fill Your Studio by Going Outside the Studio

May 14, 2020


Do you dream of a bustling studio, full classes, perhaps even a waiting list of students eager to sign up for your programs?

Are you ready for the satisfaction and FREEDOM of having a life and a business you love?

What if I told you that you could have all of this simply by thinking outside the box you’ve placed your studio in?

Let me explain …

I once was where you are now. Business was okay but not booming. Seasonal dips (especially summer) stressed me out and had me worried about cash flow.

After 10 years of teaching dance in various studio spaces, I still saw the potential in this business, yet I felt like real success was just out of reach. I was determined, though, and looked for ways to bridge the gap.

I found it by thinking outside the box … by going outside the four walls of the physical studio.

For me, this looked like reaching — and even teaching — students where they already were. I partnered with daycare facilities and preschools to...

Continue Reading...

We Are In the People Business

May 08, 2020

“We are not in the coffee business serving people, but in the people business serving coffee.” — Howard Schultz, Founder and CEO of Starbucks

We dance studios, too, are in the people business. Instead of serving coffee, however, we deliver dance.

Through dance, we inspire confidence and joy. We encourage health and vitality through movement. We give an outlet for creative expression.

We feed souls.

And it’s not just our students that we feed …

By delivering dance, we also have a positive impact on our staff, our students’ families, and our strategic partners.

Our ripple effect is wide and far-reaching, indeed.

The relationships with these people we serve are what keeps us in business. Money, too … of course. However, relationships are the key to long-term success.

Building and maintaining solid relationships takes effort on your part. You have to be intentional and do the work required.

Here are some ideas …


7 Ways to Build...

Continue Reading...

People Pleaser or People Challenger … Which Type of Leader are You?

Apr 30, 2020

Making people happy sounds like a good thing, and it is. But sometimes what makes someone happy isn’t really the best thing for them.

Imagine a parent whose only goal is to please their child … Cookies for breakfast? Sure! Watching TV or playing video games all day? No problem. Skipping math homework because it’s hard? That’s okay, too.

 Sounds ridiculous, doesn’t it?

It’s not that different from a leader who would rather be “liked” than have the hard conversations that are sometimes necessary. Or who would rather make their team happy by letting them take the “easy” path instead of challenging them to always be improving … both themselves and the studio.

Isn’t the leader who is more concerned about pleasing their team rather than challenging them really doing the team a disservice?

A leader who is a people challenger, on the other hand, evaluates the strengths and weaknesses of each person on the team...

Continue Reading...

Put On Your Own Mask First as You Lead Through Crisis

Apr 16, 2020

If you’re like most entrepreneurs I know, you’re strong. You take care of business. You get things done.

You rise to the challenge that a crisis presents. You’re there to lead and support your team, your students, and your family.

Except … sometimes all that weight you’re carrying on your strong shoulders can become unbearable. It can feel like it will break you.

It won’t. As long as you lead and support yourself along with everyone else.

There’s a reason the airlines instruct you to put on your own mask first in the case of an emergency. You can’t help others if you can’t breathe … if you haven’t first taken care of yourself.

Prioritizing your own self-care right now is just as important as it would be during an in-flight crisis. You set the tone for everything and everyone else around you by how you first take care of yourself.


Self-care looks different for each individual person, but here are a few ideas:

Continue Reading...

Current Crisis Management Can Become Your Future Plan B

Apr 03, 2020

What you do to keep your studio’s business going amid a situation like we’re currently experiencing is crisis management … creative “making do” until things go back to normal.

Students IN our studios and classes is what we count on for our livelihood. So now that they can’t come to us, we must pivot and bring the studio to them wherever they are as they shelter in place and practice social distancing to keep everyone safe.

We must get out of our comfort zone … out of our studios … and figure out a Plan B on the fly. It’s not what we want to do. It’s not part of our business model. We’re only doing it because we have no other choice.

And yet … what if the out of the box — out of the studio — things you’re doing now actually can be used later to make your studio even more successful?

Snow day keeping everyone house-bound? No problem. You can pivot to the Plan B that you figured out and...

Continue Reading...
1 2

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.