Top 6 Excuses That Limit Your Success

Nov 09, 2020

Everyone wants to have a beach body, but no one wants to diet or workout. Being successful isn’t automatic. It requires concentrated effort and action.

Many of us have a series of excuses that we can pull out of a hat at a moment’s notice. There’s always one that seems to fit the bill perfectly. This is done largely to protect ourselves and to justify our current circumstances.

Are any of these excuses holding you back from success?

“I don’t know how.” This common excuse gives you permission to not even try. However, this excuse simply doesn’t hold water. At no time in the history of mankind has there been so much information available. Want to start a charity? There are hundreds of books on the subject. Need to lose 100 lbs? There are thousands of resources available.

  • One of the best ways to figure out how to do something is to find a qualified mentor. Another effective option is to simply try and then adjust your approach based on your...
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Is Success Possible in 2020??

Nov 04, 2020

Defining Your Own Personal Success

What is your version of personal success?

Some may define success as having a lot of money, others feel successful if they are loved by many. Others define success as being healthy and giving back to the community, while others define success as having plenty of material things. But how do you define success?

Everyone defines success in different ways. Your own personal success is what makes you and your achievements unique. The stay-at-home-mom may define success as being able to get up in the morning and meet her family’s needs throughout the entire day until everyone goes to sleep. The career woman may define success as being promoted within her company or even starting her own. The athlete may define success as climbing the ladder within the NFL or NBA. Then again, there are some who define success in simply living and enjoying each day.

What you need to do is evaluate how you view success. What does success mean to you? What do you want...

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People Pay for What They Value…That Should Include You and Your Studio!

Jul 23, 2020

Have you ever wondered why Starbucks can charge up to $5 (or more, depending on the size) for a coffee drink?

You might say they’re charging for the convenience, or for the quality, or for the experience (when we were allowed to sit with others and enjoy the ambiance of the coffee shop). All of those answers are right.

Starbucks knows their customers value all of those things. And they set their prices accordingly.

They are not simply passing on the cost of the ingredients … as anyone who has ever brewed coffee at home can tell you.

They are charging on value.

So should you.

Set Your Tuition and Fees Based on the Value You Provide

I’ve had studio owners tell me they can’t raise their tuition because people are struggling right now and can’t afford it. Some may be. But are they all? Really?

Aren’t some of these same parents who “can’t afford it” still choosing to get Starbucks on a regular basis? Are they still choosing to...

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Enrolling Instead of Selling When It Comes to Yourself

Jul 16, 2020

As a dance studio owner, you probably are familiar with the concept of enrolling students into classes instead of selling them classes. It’s a subtle, yet powerful, mindset shift.

It’s just as powerful — or even more so — when you apply the concept to yourself. When you enroll in yourself.

Let me explain …

To Enroll Someone is to Get Them “On Board”

The idea of “selling” makes most people think of a sleazy used car salesman or a spammy email marketer. There are some people out there who have an ethical approach to sales, but the stereotype is very negative.

So, we like to think of our sales process as enrolling students. Because it sounds nicer. It makes us feel better about the process.

It removes the mental and emotional barriers we put up that could prevent us from making our studio profitable and successful.

I’ve found we can have these same mental and emotional barriers when we feel like we’re...

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The Stories We Tell Ourselves About Money Aren’t Always True

Jul 09, 2020

This question of whether the stories we tell ourselves about money are true or false is a tricky one. It all depends on what stories are in your narrative.

We dance studio owners — like every other business owner, and every other person on the planet for that matter — are first shaped by our parents’ relationship with money. Or whoever raised us, if not our parents.

Are your first memories of money filled with scarcity or abundance? Was your family constantly worried about making ends meet, or was there plenty of money to go around?

Whichever background you come from, your early history with money is still there inside your brain. And it may be influencing you still today.

Your current adult relationship with money is layered over your childhood experience.

Is it the same as your parents’? Is it better? Is it worse?

Is it true?

Our Money Stories Influence Our Business Decisions 

It’s important to get to the truth about the stories we tell...

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Managing Your Dance Studio Money with the Profit First System

Jul 02, 2020

Money. We need to talk about it. We need to have systems in place to joyfully manage it. Because managing your dance studio money will lead you to have more of it.

I know what you’re thinking … We dance studio owners are creatives. We’re not the numbers type.

But aren’t we both? Really?

Shouldn’t we be?

The COVID-19 pandemic has taught us how important money management is during a crisis. And yet, managing your dance studio money is critical ALL the time … crisis or not.

Taking the Stress Out of Paying Bills

You read that right. Paying the bills doesn’t have to be stressful. What if you had a separate account for rent, taxes, costumes, etc.?

If you put money into these accounts as you receive it, you wouldn’t have to stress about finding the money to pay the bills. You’d know exactly how much money you have for each bill you’re going to have to pay.

For example, when you collect costume fees, you’d put that money...

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Multiple Revenue Streams are Essential to Safeguard Your Studio

Jun 25, 2020

If this pandemic has taught us anything as studio owners, it’s that multiple revenue streams are essential.

When something happens to shut down one thing that makes us money (in-person, in-studio classes, for example), we need other things we can turn to that will keep the cash flowing.

Ask any financial advisor, and most will tell you that diversification is a key strategy to safeguard your wealth.

Likewise, diversifying what you sell to your students and families is key to safeguarding your studio.

Your Options are Limitless

Your options for multiple revenue streams are as limitless as your imagination and creativity. And we studio owners are pretty imaginative and creative!

Here are a few ideas to get you started:


You’ve probably seen through this time of shelter-in-place that online options for classes are viable. How can you turn online into an additional revenue stream even after you re-open your studio?


When you can take the experience of being in...

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5 Key Takeaways from COVID-19 for Studio Owners

Jun 18, 2020

This global situation with COVID-19 has taught us all, studio owners and everyone else, some important lessons about ourselves.

It’s given us the opportunity to see what was working in our studios … and what wasn’t.

What was important in our lives … and what wasn’t.

It’s easy to label the “wasn’t’s” as failures. But as Henry Ford said, “The only real mistake is the one from which we learn nothing.”

So, in the spirit of learning from our COVID-19 experience, here are five of my takeaways that you may relate to as well.

Status Quo

The status quo can change at a moment’s notice. All the day-to-day things we take for granted can be taken away in the blink of an eye. And if we aren’t properly prepared or able to pivot and roll with the punches, a change can be devastating. So, do we have emergency plans in place? Can we embrace change and quickly implement new things when we need to? Are we willing and...

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The Answers are Easy When You Ask the Questions First

Jun 11, 2020

It’s been said that “when the student is ready, the teacher will appear.” I believe something similar is true when it comes to making decisions about your dance studio …

When the questions are asked, the direction becomes clear.

Do you lie awake at night with questions like these running through your head?

  • Should we figure out how to still hold a recital?
  • Will parents be upset if we don’t have a recital? Will students?
  • Will they come if we do have a recital?
  • What kinds of classes should we offer this summer?
  • Should we pivot to offer classes held outdoors where we can spread out more?
  • How can we put parents at ease as we open up again?
  • If we open back up, are our families ready to come back?

You worry about the answers because you care. You care about the success of your business. You care about your staff, your students, your families.

The good news is that the solution to relieve your worry will also show your staff, your students, your families...

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Studio Owners Need a Community of Support as We Start to Reopen from COVID-19

Jun 04, 2020

As we start to reopen from COVID-19, studio owners need their community of support more than ever before. How and when we reopen our studios may be an individual decision, and yet it helps knowing others are in our same boat as we’ve weathered this storm.

We may be excited, worried, anxious, hopeful, or experience a number of other emotions about the thought of reopening. Some days we experience all of these in a single hour!

However we feel about it, let’s face it … whatever we do with our studios as the country reopens, it’s going to make someone angry.

Open and require masks … someone is going to be angry.

Open and don’t require masks … someone is going to be angry.

Open with restrictions on class size … someone is going to be angry.

Open without restrictions on class size … someone is going to be angry.

Open the studio and continue an online option … someone is going to be angry.

Open the studio and don’t...

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