We Are In the People Business

May 08, 2020

“We are not in the coffee business serving people, but in the people business serving coffee.” — Howard Schultz, Founder and CEO of Starbucks

We dance studios, too, are in the people business. Instead of serving coffee, however, we deliver dance.

Through dance, we inspire confidence and joy. We encourage health and vitality through movement. We give an outlet for creative expression.

We feed souls.

And it’s not just our students that we feed …

By delivering dance, we also have a positive impact on our staff, our students’ families, and our strategic partners.

Our ripple effect is wide and far-reaching, indeed.

The relationships with these people we serve are what keeps us in business. Money, too … of course. However, relationships are the key to long-term success.

Building and maintaining solid relationships takes effort on your part. You have to be intentional and do the work required.

Here are some ideas …


7 Ways to Build Relationships with the People in Your Studio

  1. Say thank you. Say it often. And be sincere.
  2. Send a handwritten note or card in the mail.
  3. Send a “thinking of you” or “just because” text.
  4. Tag them on social media in a “this made me think of you” post.
  5. Give small gifts of appreciation from time to time.
  6. Recognize birthdays, anniversaries, and other life milestones.
  7. Call them to check in and see how they are doing. Even if you have to leave a voicemail, the act of making the time for a personal call says a lot about how much you value them.


In reality, the WHAT you do doesn’t really matter so much. It’s the act of doing it that lets the other person know you’re thinking of them and that you care. It’s showing them that they matter and are important to you.

It’s all about focusing on the people in your studio. It’s about staying connected with them.

How are YOU staying connected with your people right now?

We recently delivered “COVID-19 Care Packages” consisting of toilet paper, hand wipes, and wine to our teachers. They loved it. Not just the items — although they really appreciated all those things — but even more than the things, they appreciated the gesture. The fact that we cared enough to do it.

Their reaction made it worth doing.

You can do it, too.

Remember, the THING you do isn’t as important as the ACT of doing it. It’s the act that makes your people feel important.



Here’s your ONE THING for this week: Be intentional about connecting with someone — whether it’s your staff, your directors (if you have mobile preschool programs), your families — each day, every day.

You just might find that it becomes one of your favorite parts of the day.


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