Current Crisis Management Can Become Your Future Plan B

Apr 03, 2020

What you do to keep your studio’s business going amid a situation like we’re currently experiencing is crisis management … creative “making do” until things go back to normal.

Students IN our studios and classes is what we count on for our livelihood. So now that they can’t come to us, we must pivot and bring the studio to them wherever they are as they shelter in place and practice social distancing to keep everyone safe.

We must get out of our comfort zone … out of our studios … and figure out a Plan B on the fly. It’s not what we want to do. It’s not part of our business model. We’re only doing it because we have no other choice.

And yet … what if the out of the box — out of the studio — things you’re doing now actually can be used later to make your studio even more successful?

Snow day keeping everyone house-bound? No problem. You can pivot to the Plan B that you figured out and implemented now.

A fire in the space next door that makes your studio unable to be occupied for days to weeks as you wait for it to be cleared for use? No problem. Pull out Plan B and keep going.

With a proven Plan B sitting on the shelf waiting, you no longer have to fear the environmental, social, and physical location situations that come and are out of your control.

So, what does your Plan B look like?

One word …

Video.

Whether live or pre-recorded, video is valuable. It may not hold a candle to the in-person experience, but it’s better than nothing when your students simply can’t come to the studio.

And it doesn’t have to be fancy. You don’t need to hire a professional videographer, buy expensive lighting, or even have a video camera.

Here are 7 quick tips for recording video to use for your studio’s Plan B:

 

7 Quick Video Tips

  1. Use your phone, but hold it horizontally so that you get a landscape mode video. This is the most versatile for playback on the largest variety of devices/platforms.
  2. Improvise and make the lighting you have as good as it can be. (Hint: natural light is beautiful, so open all the curtains/blinds/shutters and record at a time of day when your room gets the best light.)
  3. Get a tripod or prop your phone somewhere to eliminate the shakiness of someone holding it when you record.
  4. If doing a live video, SAVE IT to your phone when you’re done so you can use it later.
  5. Record, save, and upload in HD when possible.
  6. Save to the cloud for safe keeping and future use.
  7. Remember that DONE is better than perfect. It doesn’t have to be perfect, it just has to get done and in front of your students’ eyeballs.

 

Your ONE THING

Here’s your ONE THING for this week: Record a video and get it out there for your students.

You can reshoot it and make it prettier later if you like. For now, done is better than perfect. Get it done.

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