5 Key Takeaways from COVID-19 for Studio Owners

Jun 18, 2020

This global situation with COVID-19 has taught us all, studio owners and everyone else, some important lessons about ourselves.

It’s given us the opportunity to see what was working in our studios … and what wasn’t.

What was important in our lives … and what wasn’t.

It’s easy to label the “wasn’t’s” as failures. But as Henry Ford said, “The only real mistake is the one from which we learn nothing.”

So, in the spirit of learning from our COVID-19 experience, here are five of my takeaways that you may relate to as well.

Status Quo

The status quo can change at a moment’s notice. All the day-to-day things we take for granted can be taken away in the blink of an eye. And if we aren’t properly prepared or able to pivot and roll with the punches, a change can be devastating. So, do we have emergency plans in place? Can we embrace change and quickly implement new things when we need to? Are we willing and able to ask for help when we need it? The status quo — good or bad — isn’t permanent, and we need to plan and act accordingly.

Financial Health

This is a biggie. We’ve seen studios close because they weren’t financially prepared for this current crisis. I’ve seen others able to weather the storm because they had taken steps to be more financially secure. Money and finances are often seen as these taboo subjects that aren’t to be discussed in polite company, but they need to be discussed. Your studio’s financial health is just as important as your physical health … and neither should be left to chance.

Kindness Matters

It’s important to do all things with kindness. This encompasses our family, our staff, our students, and our community. Small gestures or a kind word can make someone’s day. A simple call or text to check in on someone reminds them that someone cares. That they’re not alone. Kindness costs nothing, and yet it is priceless.

Who We Are

This pandemic has shown as that we have grit, tenacity, and creativity to take what’s thrown at us and make it work. I’ve seen countless studio owners pivot and do things differently with their businesses. Was it easy? No. Oftentimes it was not easy at all. But we can do hard things. This situation has proven that.


We all have a choice in how we see things that happen around us and to us. We can see the glass as half empty or half full. We can lament all that COVID-19 has brought us, or we can learn from it. We can make our studios even better by incorporating the new skills we’ve acquired and lessons learned during this time of “trial by fire,” or we can let fear and disappointment cripple us. I choose to dance in the rain. What about you?  


Your ONE THING for this week is to determine what needs to change to make sure you’re financially and emotionally prepared for the next storm.

Write it down.

Think about it.

Talk about it.

Don’t ignore it.

Take the lemons that COVID-19 threw at us, and make not just lemonade but also lemon meringue pie, lemon bars, lemon cake, lemon cookies, lemon cheesecake … whatever your creative mind can conceive, you surely can do.

I believe in you. You’ve got this.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.